EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 10, Problem 9QA
Summary Introduction

To explain: The appropriateness of skimming price in case of new products, cases where penetration pricing and trial pricing strategy are the best.

Introduction:There are a good number of pricing strategies which marketers follow as per the suitability and requirement. Different strategies can be implemented for different products.

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