EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 10, Problem 17QA
Summary Introduction
To explain: The ethical and legal problems of
Introduction: B2B is an acronym for business to business which means purchase and selling between businesses. There is no consumer involved. Buyer and seller both are firms.
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Our company, XYZ Corp, is a leading innovator in the field of office furniture, with a special focus on ergonomics and technology integration. Our product, the AI-powered smart standing desk, is a state-of-the-art piece of office furniture that combines the health benefits of a standing desk with the convenience of AI technology. The desk can adjust its height automatically based on the user's preference, and it also features integrated charging ports, a digital display for reminders and notifications, and voice control capabilities. The advantages of our product include improved health and productivity for users, convenience, and a modern, sleek design. The product's features include automatic height adjustment, integrated charging ports, a digital display, and voice control. In the future, we may consider expanding our product line to include other smart office furniture, such as chairs and storage solutions, for the Vietnamese market.
The marketing mix refers to a company's set of…
For the following assignment reference a recent purchase you have made and explore the several steps in the consumer decision making process for this purchase.
What product did you purchase?
Need Recognition
Need or want, how did you assess the need?
3.Information Search
What is the extent of your search for product information? Did you ask friends, family, reviews? Online research?
4. Evaluation of alternatives
Which other alternatives did you consider (other brands)?
5. Purchase
Did you make the purchase immediately or did you take time to make a final decision? Where was the purchase made, in store or online? Was the product available immediately or did you have to wait for your purchase to arrive?
6. Post purchase behavior
Discuss any generated cognitive dissonance by this purchase. What was done to address the situation. What role, if any, did marketing play in minimizing cognitive dissonance?
Find a company that has gone global. Research details of a multinational company.
Copy the Organization website link here:
Who is the organization?
What is the product or service? Are there any changes in the product or services in the various locations?
What are some of the External Environment Factors Facing this global Market?
Example: Culture? Natural resources? Economic & Technological Development? Political Structure? Demographic Makeup?
What is the economic development of the majority of the countries your company is present in?
Developed or less developed Country?
How is this company using Social Media to reach their global Marketing?
Provide a sample of the global advertising for this company, provide a picture or a video.
Chapter 10 Solutions
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- Now, you are working on the last section of your Portfolio Project. This week you will complete the following: You have proven to the management team that you have carefully considered the cultural aspects of expanding the business into a new country. They would like to hear your specific plans for ensuring operational success in their next meeting. Prepare a report addressing the following topics: Strategic Management: Discuss the critical factors of the Strategic Management Process important to successful operations in your country. Organizational Structure: Discuss the type of organizational structure that will be most effective in the new location including the manufacturing facility. Control and Monitoring Systems: Discuss your plan for control and monitoring systems issues for the expansion and operations within the manufacturing facility. Staffing and Compensation: Discuss how you will staff the operation and how you will compensate the employees and any training that will…arrow_forwardEconomic growth has slowed in recent years in many developed markets. In order to continue growing, large corporations are expanding into international emerging markets, such as China and India. And while some are targeting a new emerging middle class in these regions, many corporations like Procter & Gamble (P&G), Panasonic, and Unilever are searching for ways to reach a largely untapped demographic: the global poor who live on less than $2 per day. As discussed in the chapter, single- or small-use packaging has been a popular strategy for Unilever and other multinationals in rural and emerging markets. Other companies have tried to simplify more complex and costly designs to drive prices down for poor consumers. However, simplifying design and lowering other costs has not been enough to successfully penetrate the lowest level of the economic pyramid. Panasonic’s head of overseas consumer products, Hitoshi Otsuki, said that, “If it starts with a Japanese product or Japanese…arrow_forwardCulture refers to the common set of values shared by its citizens that determine what is socially acceptable. For this assignment explore some of the key characteristics of a specific culture. You can choose a country of your choice and research as much details about their culture as possible, don’t forget to include visuals. What country? What is the language and culture Idioms? Describe their customs and traditions? What re the important values of this culture? Summary: What do you think would be some expectations for anyone doing sales presentations in this country? Notes and references:arrow_forward
- What is a good response to this statement? As we know, several global retailers target densely populated regions such as China or India as they represent emerging markets and great potential for maximum profits. As many have stated in this discussion, these retailers tend to exploit workers in these regions by utilizing the nation's lax labor laws, health and safety standards, as well as their lack of rights within the region. However, some do not discuss the cultural appropriation or pandering that these companies exercise in an effort to maximize their profits. There are instances of companies utilizing cultural elements such as symbols, traditional designs, or culturally significant images on mass produced items without understanding the meaning or showing respect to that significant meaning. Retailers sometimes utilize these culturally significant images or symbols to maximize their profits without acknowledging where it comes from or giving back to the community they took it from.…arrow_forwardWhat is a good statement to this post? One ethical issue that stood was how global retailers sometimes enter international markets without creating fair partnerships within their distribution channels. In Chapter 15, it talks a lot about the importance of building strong relationships with local intermediaries, but the reality is, some companies just try to dominate the market instead of collaborating. That power imbalance can lead to unfair contracts or local businesses getting pushed out. It’s like they show up, use the local resources and networks to make profit, but don’t invest back into the community or share the success. That’s not right. If you’re going to expand globally, you should be willing to build genuine partnerships, respect the local market, and not just focus on control and profit (Cateora, Gilly, & Graham, 2020). It’s all about being ethical and intentional with how you grow.arrow_forwardWhat is a good response to this comment? One major ethical issue global retailers face when expanding into markets like China and India is the risk of worker exploitation. Many retailers outsource production to factories in these regions because of lower costs, but those savings often come at the expense of labor rights. Long hours, unsafe conditions, and poverty wages are still common, especially when oversight is weak (Locke, 2013). Companies often claim ethical standards but turn a blind eye to what happens deeper in their supply chains. This disconnect damages credibility and harms real people. Ethical branding should not stop at borders. If a brand markets fairness or sustainability, it must apply those values globally or risk being seen as performative (Crane et al., 2019).arrow_forward
- What is a good response to this comment? One major ethical issue global retailers face when expanding into markets like China and India is the risk of worker exploitation. Many retailers outsource production to factories in these regions because of lower costs, but those savings often come at the expense of labor rights. Long hours, unsafe conditions, and poverty wages are still common, especially when oversight is weak (Locke, 2013). Companies often claim ethical standards but turn a blind eye to what happens deeper in their supply chains. This disconnect damages credibility and harms real people. Ethical branding should not stop at borders. If a brand markets fairness or sustainability, it must apply those values globally or risk being seen as performative (Crane et al., 2019).arrow_forwardElizabeth Corp. sold 3,800 units of its product at a price of $92.25 per unit. The total variable cost per unit is $63, consisting of $41.50 in variable production cost and $21.50 in variable selling and administrative cost. Compute the manufacturing margin for the company under variable costing. a. $192,850 b. $94,960 c. $196,140 d. $333,900 e. ($139,180)arrow_forwardCompany: Home Depot Who is the company’s target market? What type of competitive advantages do they hold if any? SWOT analysis?arrow_forward
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