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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 10, Problem 13QA
Summary Introduction
To explain: The reason behind firms giving discounts in pricing to the members of the distribution channel.
Introduction: The members of the distribution channel include wholesaler, retailer and agents which help the firm in making the goods available to the consumers. Discounts are reduction in prices.
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Students have asked these similar questions
Why do marketets use trade or functional discounts,quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What is psychological pricing, and how is it used by sellers? Give an examplearrow_forwardRecall your past experiences. Have you been given discounts for goods youbought? When and in what occasion? When do sellers give discount? Give anexample and illustrate how it is computed. Give also an illustration of how selling price is determined.arrow_forwardRetailers typically use two basic pricing strategies. Explain the advantages of the two pricing strategies and provide examples for each type. When setting prices, what are some important factors that retailers must consider?arrow_forward
- Please assist Based on a retail store that sells clothing for the age between 8 and 40 years . Identify your predominant price strategy, apart from odd pricing, that youintend to use. Justify your choice. Explain how you intend to limit the number of mark-down.arrow_forwardDescribe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices.arrow_forwardExplain how to set price for the various market segment?arrow_forward
- Please don't use handwriting please Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts related to strategic pricing methods and tactics in marketing.arrow_forwardWhy do marketers use this ‘just-below’ pricing tactic?arrow_forwardToy'r'us Discuss buyer reactions to pricing strategies employed in the toy retailing industry. How can you explain this reactions?arrow_forward
- Why would retailers risk violating any of the legal issues discussed in this chapter, such as predatory pricing, price fixing, deceptive pricing, bait and switch, or discriminatory pricing? Explain your respond.arrow_forwardHow would a business/organization apply variant pricing in their organization to cater to multiple markets?arrow_forwardin terms of marketing how would you identify and discuss the important internal and external factors affecting a business’s pricing decision. Use examples to illustrate your answerarrow_forward
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