EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 10, Problem 7QA
Summary Introduction
To explain: The influence of competitive environment, government regulation and consumer trends on prices. Influence of global environment on pricing strategies.
Introduction:Global environment involves all the micro and macro factors present in the environment in which the company is operating which can have a substantial effect on operations of a firm. It involves international components also.
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A service that I use often is Apple music, which is a subscription-based music streaming service. It allows users to stream millions of songs from artist all over the world. Apple music targets music enthusiasts who prioritize having access to vast music library and high-quality audio. Apple Music also targets students and young adults who are looking for affordable and on demand music streaming options. I believe the younger adults offer the most capacity for growth because a lot of the music today is created for the younger adults this is why apple music offers a student plan targeting the younger demographic. Spotify is Apple Music's biggest competitor, and it holds a much greater market share than Apple Music. Apple Music is very appealing to Apple users, so I believe as apple users increase so will the popularity of this service.
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