EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 10, Problem 10QA
Summary Introduction
To explain: The price customization with price segmentation, peak load pricing and surge pricing along with some ways by which marketers can meet the needs of bottom-of-the pyramid customers.
Introduction:Price customization refers to adjusting the price level as per the customers need and also making a profit at the same time. The amount of profit made on each sale varies since price charged from each customer is different.
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Product Strategy Simple Mills has established strong brand equity through its commitment to providing clean, nutritious, and delicious food products made from simple, whole food ingredients. The brand's focus on health and wellness, transparency, and sustainability has cultivated a loyal customer base that values these attributes. Simple Mills' products are perceived as high-quality and trustworthy, which differentiates them from competitors who may use artificial additives or less nutritious ingredients. This differential influence allows Simple Mills to command a premium price and maintain a competitive edge in the market. Ethical implications of Simple Mills' products span from development through use and disposal. During development, Simple Mills prioritizes the use of natural, non-GMO ingredients, which supports sustainable farming practices and reduces the environmental impact of food production. This ethical approach aligns with consumer demand for transparency…
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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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