Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 10, Problem 6RQ
Program Plan Intro

E-commerce:

  • E-commerce is also known as electronic commerce or internet commerce.
  • It is the process of buying and selling products online over internet.
  • Using e-commerce, customer can exchange goods and services electronically with no barrier of time.

Explanation of Solution

Types of e-commerce presence:

The four types of e-commerce presence are given below:

  • Website presence
    • Website presence operates on three platform such as traditional desktop, tablet and smartphones.
      • Each platform contains dissimilar capabilities.
    • They are involved in searching a page, showing contents, associates and numerous sponsorships.
  • E-mail presence
    • This presence operates on various platform like internal lists, purchased list, and so on.
      • It is also involved with sales offers, many updates and newsletter...

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