Chapter 10, Problem 18MLM

Program Plan Intro

Social commerce:

• Social commerce is a subset of electronic commerce.
  • The transfer of electronic commerce activities and transactions occur through social computing.
• It supports social communications and helps the user, allowing customers to join actively in the marketing and selling of products and services in online marketplaces and communities.

Explanation of Solution

Business using the feature of social commerce for selling to consumers online:

• Social commerce can test new products and ideas quickly and inexpensively.
• Using social commerce, businesses can learn more information about the customer.
• Detect problems quickly and then reduce the customer anger.
• Business can learn about the customer’s experience by using quick response of customers...