Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 10, Problem 10.10MA
Summary Introduction

Case summary:

Person X is interested in purchasing the Television S that was about 32”. It is better for Person X that he did not purchase the television in the month of December where the prices will be high during that time in Company A. Majority of the customers are aware that there will be a fluctuation of the prices on yearly basis but they are not aware that there will be hourly fluctuations. An application helps the customers to be informed about this fluctuations.

The Tool C helps the customers to know about the changes in the product prices of Company A this app also lets the customers to import the whole wish list and fix the needed price. The Tool C makes money from other partners and they are also a member of Company A’s affiliate program. The company always want their customers to purchase products when they are highly priced. However, this strategy makes the bargain hunters happy and it is considered as the tactics of Company A.

Characters in the case:

  • Person X
  • Television S
  • Tool C
  • Company A

Introduction:

The purchasing behavior of the households and the individuals for their personal consumption is known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.

To find: The another online-price tracking tool for the customers as Tool C is not the only tracking tool for Company A

Blurred answer
Students have asked these similar questions
QUETION ON WHITE CLAW case
Home Depot Financial Outlook Next 5 years.
Home Depot Operations and Strategic Planning.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning