Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 10, Problem 10.9MA
Summary Introduction

Case summary: Tool CCC is an instrument that tracks Company AZ's costs for buyers and sends alarms when a value hits the sweet spot. This application enables clients to import whole Company AZ lists of things to get and to set wanted value levels at which messages or tweets are sent to illuminate them regarding the prices. The majority of this is free.

Company C profits from a far-fetched accomplice from Company AZ which channels price information straightforwardly to Company C. Company C is an individual from Company AZ's Affiliate program, kicking back 8.5% of offers for every customer Company C consigns. No doubt Company AZ would need customers to purchase when costs are higher, not lower.

Characters in the case: Tool CCC, Company C and Company AZ

To discuss: Tracking 10 products from the site and to make a report regarding the helpfulness of such apps.

A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.

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