Concept explainers
Case summary: Company S airlines are inexpensive. It is less expensive by a wide margin than some other airlines in Country U. It accomplishes such low costs by stripping out all highlights and services from its flight services with the exception of the essential "seat on a plane." Additionally, anything that the customers need, the airline charges an expense for.
While this has vexed numerous travellers as they are charged for things they did not hope to pay for, most travellers are okay saving money and getting less. Consequently, Company S is taking off so far as development and profits are concerned.
Characters in the case: Company S, Country U.
To discuss: The reasons on whether Company S’s pricing strategy sustainable.
Cost-based pricing includes setting prices dependent on the expenses of creating, dispensing and selling the product in addition to a reasonable
Want to see the full answer?
Check out a sample textbook solutionChapter 10 Solutions
Principles of Marketing (16th Edition)
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning