Concept explainers
To discuss: The ways in which value based pricing differ from cost based pricing.
Cost-based pricing includes setting prices dependent on the expenses of creating, dispensing and selling the product in addition to a reasonable
Explanation of Solution
The ways in which value based pricing differ from cost based pricing are as follows:
Customer value based pricing utilizes purchasers' view of significant worth as the reason for establishing price. A larger pricing starts with a total comprehension of the value that an item or service makes for customers and setting a price that catches that value. Customer view of the item's value establishes the ceiling at costs. If the customers see that an item's cost is more prominent than its value, they won't purchase the product.
Cost-based pricing includes establishing costs dependent on the expenses for delivering, circulating, and selling products in addition to a reasonable rate of return for exertion and risk. Organization and item expenses are a significant thought in establishing prices. While customer value observations set the
Want to see more full solutions like this?
Chapter 10 Solutions
Principles of Marketing (16th Edition)
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning