MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
Chapter 1, Problem 7DRQ
Summary Introduction
To discuss: The basic elements of marketing and the businesses that uses this philosophy.
Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discuss the basic elements of the marketing concept.Which businesses in your area use this philosophy?Explain why.
What is Business Marketing? Give an example?
How is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.
Knowledge Booster
Similar questions
- Write the importance of marketing and how it helps running business to survive and to expand. Use any of the concepts or examples.arrow_forwardDescribe the three important marketing concepts you learned about in this course. Explain why these concepts will be useful to you in your current or future position.arrow_forwardIf you were to decide on what type of marketing method to employ for your business, what would you choose, and why?arrow_forward
- What is Marketing? Why is it important in the firm or business?arrow_forwardDiscuss the case for marketing to be viewed as a profession. How does this relate to both the nature of the responsibilities that are given to the marketing function and also to the nature of the actual job of a marketing manager?arrow_forwardWhy is it necessary to regularly adjust a businesses marketing plan?arrow_forward
- Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.arrow_forwardPrior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing