MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 1, Problem 5DRQ
Summary Introduction
To discuss: The conditions that must be present before the occurrence of the marketing exchange and the recent exchange that is participated by Person X.
Marketing is the process that contains creation of goods, fixing prices, distribution of the goods, and promotion of the goods and services, and ideas in order to enable satisfying exchange relationship among the customers and for maintaining a good stakeholder relationship in the dynamic environment.
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