MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 1, Problem 9DRQ
Summary Introduction
To discuss: The customer relationship and the reason that it is significant to “manage” this relationship.
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Respond to G.H.
Good Evening Professor and Classmates,
Hairitage Shampoo, founded by YouTube influencer Mindy McKnight, offers a range of hair care products that are vegan, cruelty-free, and formulated with natural ingredients. (Quinn, 2024) The brand's competitive advantage lies in its differentiation through personalized solutions for various hair types and its strong brand identity built by McKnight's YouTube channel, Cute Girls Hairstyles.
To sustain this competitive advantage, Hairitage should continue to innovate its product line, maintain high product quality, and leverage Mindy McKnight's influence for marketing. (Hairitage Shampoo Good For Hair? Reviews, Ingredients And More!, 2024) Additionally, expanding its distribution channels and engaging with customers through social media can help reinforce brand loyalty.
Barriers to entry for competitors include the high costs of product development and marketing, establishing a strong brand identity, and navigating regulatory…
The product I chose and use daily is cetaphil. Cetaphil's scientific research, marketing, and customer-focused products give it a competitive edge in the skincare sector. However, some of Cetaphil's advantages can be copied by rivals, therefore in order to keep a competitive edge, Cetaphil could need to create exclusive resources. Strong brand recognition and customer loyalty developed over time, a reputation for gentle and effective skincare, established distribution channels, a diverse product range catering to different skin types, and the need to navigate stringent regulatory requirements within the cosmetics industry are some of the main obstacles facing competitors attempting to enter Cetaphil's market or gain a competitive advantage. In other words, breaking through the perception of Cetaphil as a dependable, trustworthy brand for sensitive skin could be a significant challenge for new entrants.
Respond to this posts with what value is provided to customers from your…
Using the information provided and Identify Converse as a brand, mention the products regularly used, and analyze their marketing strategy in a general sense. comprehend and examine the brand's use of social media, focusing on how this has been advantageous in achieving positive results and fostering user loyalty over time. Also, consider other communication channels and social media platforms besides Instagram that Converse employs to establish its market presence.
Also, answering these questions
How does the brand use social media for different promotions you have found?
How does the brand attract customers
What kind of customer service does the brand offer on it’s social media platforms?
How could social media be used for research and sales purposes?
How does the brands online presence function, and how can it be integrated with traditional marketing?
demonstrate a deep and critical understanding of Converse's digital marketing strategy on social media, evaluating its…
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