MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 1, Problem 4DRQ
Summary Introduction
To discuss: The term value and the way the marketers utilizes the marketing mix to enhance the value of perception.
The set of marketing tools that the firm utilizes to continue the objectives of marketing in the target market is known as the marketing mix.
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The explanation of CLV is clear, but it would be beneficial to specify how you will track and calculate this over time. For instance, will you measure CLV by the total number of purchases, average spend, or length of subscription services?
Customer Satisfaction is a strong metric for understanding customer sentiment, but it could be expanded to discuss how actionable customer feedback will be used to refine marketing and product strategies. For example, will customer feedback be used to improve customer service, marketing messaging, or product features?
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