Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 1, Problem 4QA
Summary Introduction
To explain: The demand need and want with respect of their role in marketing.
Introduction: Marketing is the activity of promoting, advertising and selling products to a customer in exchange for money. It is the process of satisfying a customer by fulfilling their needs and want then creating a relationship with them.
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Marketing: Real People, Real Choices (9th Edition)
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