Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 1, Problem 6QA
Summary Introduction
To determine: Evolution of marketing concept and define triple bottom line orientation.
Introduction: Marketing is the process in which the product and services are introduced to the customer. The value that they will get after they buy the particular goods or services
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Marketing: Real People, Real Choices (9th Edition)
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