Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Textbook Question
Chapter 1, Problem 9QA
To what does the lifetime value of the customer refer, and how is it calculated?
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Chapter 1 Solutions
Marketing: Real People, Real Choices (9th Edition)
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
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