Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 1, Problem 2QA
Summary Introduction
To determine: four P’s of marketing mix.
Introduction:
Marketing mix refers to the strategic tool used by the companies in order to attract predefined group of customers. These predefined group of customer will help other customers to have the benefit of product and service.
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Marketing: Real People, Real Choices (9th Edition)
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