Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 1, Problem 2AMK
Summary Introduction

To discuss: On the substitutes that benefit the consumers

Introduction:

An activity for communicating, delivering, innovating, and exchanging offerings, which fulfills the organization, customers, its society and its stakeholders at large is defined as marketing.

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