Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 1, Problem 4VC
Summary Introduction
Case summary:
Person HU settled in Country U in the year 1994 in order to speak English and learn business. He initiated a cheese company. In the year 2005, Company KF closed its plant in few countries. Person HU is not experienced to run yogurt business. The company’s new product focused on 4P’s elements of the marketing mix actions: they are price, promotion, place, and product. The firm followed strategy for the each marketing mix.
Characters in given case:
Person HU
Company KF
To discuss: The reason for opening a separate retail office in Country N.
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Chapter 1 Solutions
Marketing
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