Experiencing MIS
Experiencing MIS
7th Edition
ISBN: 9780134380421
Author: KROENKE
Publisher: PEARSON
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Chapter 1, Problem 15CS

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Zulily’s principle assets:

Zulily’s corporation most necessary assets are relationship with its merchants, its customers and its data. According to the case study, Zulily used existing technologies to build an innovative business in a traditional market...

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Justification:

  • Customers obtained from the product and event-specific selling troop higher early purchases.
  • They also decided to prudently slow marketing and retool its processes with long-term profits on investment in mind...

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reminder it an exercice not a grading work             GETTING STARTED Open the file SC_EX19_EOM2-1_FirstLastNamexlsx, available for download from the SAM website. Save the file as SC_EX19_EOM2-1_FirstLastNamexlsx by changing the “1” to a “2”. If you do not see the .xlsx file extension in the Save As dialog box, do not type it. The program will add the file extension for you automatically. With the file SC_EX19_EOM2-1_FirstLastNamexlsx still open, ensure that your first and last name is displayed in cell B6 of the Documentation sheet. If cell B6 does not display your name, delete the file and download a new copy from the SAM website. Brad Kauffman is the senior director of projects for Rivera Engineering in Miami, Florida. The company performs engineering projects for public utilities and energy companies. Brad has started to create an Excel workbook to track estimated and actual hours and billing amounts for each project. He asks you to format the workbook to make the…
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