You are the Marketing Manager for DellCorporation and your company hasoperations in the whole of East Africa Region. Yourecognize thatmarketing orientation enables organizations to respond to market needs with appropriate offerings that enable realization of better returns. Describe fivebenefits that your company will derive from adopting marketing orientation

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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You are the Marketing Manager for DellCorporation and your company hasoperations in the whole of East Africa Region. Yourecognize thatmarketing orientation enables organizations to respond to market needs with appropriate offerings that enable realization of better returns.

Describe fivebenefits that your company will derive from adopting marketing orientation

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