You are hired as a consultant by Tokyo Inc. to prepare report based on the undermentioned criteria. Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore). Requirement: Thoroughly Discuss the Mode of Entry Decision Criteria for Braff Manufactoring into Singapore i. Discussion on the five (5) entry modes Exporting Licensing Arrangements and Franchising Partnering And Strategic Alliances Merger And Acquisitions Establishing New, Wholly Owned Subsidiaries, Also Known as Greenfield Venture ii. Analysis and rationale of the chosen entry mode for the company and its product (s) in Singapore (note, the decision criteria must be feasible based on the country analysis and product

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You are hired as a consultant by Tokyo Inc. to prepare report based on the undermentioned criteria.

Braf's Manufactoring (https://www.uncappedmarketplace.gy/vendor/brafs-manufacturing/) located in Guyana is apart of the agro-processing sector. Braff Manufactoring produced products such barley flour and plaintain flour but does not currently operate outside the Caribbean CARICOM region.

You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product (s) could operate profitably ( use Singapore).

Requirement:

Thoroughly Discuss the Mode of Entry Decision Criteria for Braff Manufactoring into Singapore
i. Discussion on the five (5) entry modes

Exporting
Licensing Arrangements and Franchising
Partnering And Strategic Alliances
Merger And Acquisitions
Establishing New, Wholly Owned Subsidiaries, Also Known as Greenfield Venture

ii. Analysis and rationale of the chosen entry mode for the company and its product
(s) in Singapore (note, the decision criteria must be feasible based on the
country analysis and product (s)

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