Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1. Explain the price in 4Ps.
2. Explain the marketing price of jewelry.
3. Explain the statistic based on picture.

Transcribed Image Text:Average Household Expenditure on Jewelry & Watches
$700
10%
8%
$600
6%
$500
4%
2%
$400
0%
$300
(2%)
$200
(4%)
(6%)
$100
(8%)
so
2008 2009 20 10 2011 2012 2013 2014 20 15 2016 2017 2018
(10%)
Source: US Dept of Commerce, BLS. Analysis: Edahn Golan
EG
EdahnGolan.com
Average Annual Expenditure
YoY % Change
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