ou are hired as a consultant by Bermudez Biscuits Co. Ltd. to make ready a report based on the undermentioned criteria. You will choose a known Caribbean Company with information available on the internet, that does not currently operate outside of the region. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the course. There must be at least 12 sources. This must include at least 8 scholarly peer reviewed journal sources which can be found via UWILine or Google Scholar. The Report will be presented in a report format. Executive Summary (One paragraph) Background Information...Background of the chosen company Detailed information on the product Detailed SWOT Analysis of the company (information on the product must be included) a. Country Analysis of chosen country i. Geography, History Political analysis iii. Economic analysis iv. Cultural analysis 1. Hofstede's dimensions must be included as part of the analysis b. Mode of Entry Decision Criteria 1. Discussion on the five (5) entry modes ii. Analysis and rationale of the chosen entry mode for the company in the selected country c. International Strategy Criteria i. Suggest an international strategy for the company in the selected country based on a discussion of all strategies.
ou are hired as a consultant by Bermudez Biscuits Co. Ltd. to make ready a report based on the undermentioned criteria.
You will choose a known Caribbean Company with information available on the internet, that does not currently operate outside of the region. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the course. There must be at least 12 sources. This must include at least 8 scholarly peer reviewed journal sources which can be found via UWILine or Google Scholar.
The Report will be presented in a report format.
- Executive Summary (One paragraph)
- Background Information...Background of the chosen company
- Detailed information on the product
- Detailed SWOT Analysis of the company (information on the product must be included)
a. Country Analysis of chosen country
i. Geography, History Political analysis iii. Economic analysis iv. Cultural analysis
1. Hofstede's dimensions must be included as part of the analysis
b. Mode of Entry Decision Criteria
1. Discussion on the five (5) entry modes
ii. Analysis and rationale of the chosen entry mode for the company in the selected country
c. International Strategy Criteria
i. Suggest an international strategy for the company in the selected country based on a discussion of all strategies.
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You are hired as a consultant by Pearsmoth Ltd. to prepare a report based on the undermentioned criteria. You will choose a product from a CARICOM Caribbean Company (MEMBER STATES ONLY) in the food-processing sector with information available on the internet, that is currently not available by any means outside of the CARICOM Caribbean region (MEMBER STATES ONLY). You will conduct a comprehensive study of the international business environment, that is, the geography, history, politics, government, economics, and culture of a new country, outside of the CARICOM Caribbean region, from which you believe the product chosen could be sold profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company and the chosen product by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in your course
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