A small Canadian company in pharmaceuticals has developed a new drug and is considering selling it to the European Union market. The company is considering the following options: a) Manufacture the product at home and let foreign agents handle marketing and sales b) Manufacture the product at home and set up a wholly owned subsidiary in Europe to handle marketing and sales c) Enter an alliance with a major European pharmaceutical firm. The product will be manufactured in Europe by the 50/50 joint venture and marketed by the European firm. List all the information you would need to know before deciding which option is the best

A small Canadian company in pharmaceuticals has developed a new drug and is considering selling it to the European Union market. The company is considering the following options: a) Manufacture the product at home and let foreign agents handle marketing and sales b) Manufacture the product at home and set up a wholly owned subsidiary in Europe to handle marketing and sales c) Enter an alliance with a major European pharmaceutical firm. The product will be manufactured in Europe by the 50/50 joint venture and marketed by the European firm. List all the information you would need to know before deciding which option is the best

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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