You are a consultant to BIG Basket, India’s leading online supermarket shopping app, trusted by 6 million+ happy customers and counting! Shop anytime, anywhere from a vast range of 20,000+ products including farm-fresh fruits and vegetables, groceries, home & household essentials, pet care needs, organic products, beauty and hygiene, imported and gourmet & more at the best prices. Enjoy hassle-free online grocery shopping and contactless home delivery at just a click of a button.The company has many competitors. Briefly describe the level of uncertainty during Covid and recommend strategies for managing the organizational environment.

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”