"Teavana Tea" ads feature a very famous influencer, Oprah Winfrey. This is an example of: * TEAVANA Direct marketing Source marketing Buzz marketing Media planning

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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"Teavana Tea" ads feature a very famous
influencer, Oprah Winfrey. This is an
example of: *
TEAVANA
Direct marketing
Source marketing
Buzz marketing
Media planning
Transcribed Image Text:"Teavana Tea" ads feature a very famous influencer, Oprah Winfrey. This is an example of: * TEAVANA Direct marketing Source marketing Buzz marketing Media planning
Toyota was part of the Cars Trade Show
held in Beirut, where Toyota employees
explained to visitors about the different cars
and offers. This is as example of: *
TOYOTA
TOYOTA
Personal selling
Marketing management
Online marketing
O Trade selling
Transcribed Image Text:Toyota was part of the Cars Trade Show held in Beirut, where Toyota employees explained to visitors about the different cars and offers. This is as example of: * TOYOTA TOYOTA Personal selling Marketing management Online marketing O Trade selling
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