6. All of the following factors influence media selection EXCEPT:Rating pointsO Promotional objectivesO Audience selectivityO Cooperative advertisingO Target market As discussed in class, one product-related factor that affects the promotionmix is:O amount of informationO budgetO competitors' actionsO type of buying decisionO branding strategy

All of the following factors influence media selection except: 1. Rating points 2. Promotional…

Answered: All of the following factors influence…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 2: A manufacturing company produces 2 products, air conditioners and fan heaters: Each air-conditioner requires 3 hrs of wiring and 2 hrs drilling. Each heater needs 2 hrs wiring and 1 hr drilling. During the next production period, there are 240 hrs of wiring time available and 140 hours of drilling time. Each air-conditioner sold yields a profit of 25€. Each heater can be sold for 15€. Formulate this production-mix Linear Programming problem and find the combination of air-conditioners and heaters which gives the most profit.
Q1. Hotel manager Mr. Smith and his resourceful assistant, John, run a 26-room hotel in a little town. A combination of Mr. Smith's friendly attitude and the absence of a respectable hotel in the nearby vicinity imply that Mr. Smith enjoys sufficient demand at his low fare of $159 per night. John notes that some customers will walk into the hotel requesting a room for that evening and they are willing to pay a high fare of $325 per night. John knows this demand is variable. (In reality, this demand is U(4,9)) He suggests some rooms should be kept unsold to the low-fare customers so that they can serve the high-fare customers. a) To maximize profits with John's plan, what is the booking limit that should be set for low fare customers? b) Mr Smith does not like the idea of John and says “we will sell to everyone who reserves in advance and ignore the walk-in demand." If Mr Smith has his way, what will be the hotel's expected revenue? C) John replies, "If you are going to forgo the…
Aa.16.
D & R A1 10 - 6 Question 10. Minimum Variance Commodity Hedge Choc Full of Good Inc., a producer of powdered hot chocolate, has just received a large order that will require the purchase of 800 metric tons of cocoa in 3 months. The current spot price of cocoa is US $3,055 per metric ton. The standard deviation of the change in spot cocoa price is 0.2. Mr. Dulce, the CFO of Choc Full, is considering a minimum-variance hedge of this future cocoa purchase using the three-month cocoa futures contract. The contract size is 10 metric tons. The standard deviation of the change in cocoa futures price is 0.25. The covariance between the change in the spot and futures cocoa price is 0.035. The annually compounded interest rate faced by the company is 5%, the three-month storage cost is $2.5 per metric ton, and the convenience yield is $0.5 per metric ton. What is the estimated effectiveness of this minimum variance hedge?
Q1 A)Discuss the causes of stock obsolesce in the warehouse. B)
Q.2 AI Muhannad Industrial and Domestic Services, Oman requires on average 4000 sheets of A4 size papers per day at its different office locations in Muscat. Each time the purchase manager orders centrally the A4 size papers, the total expenses incurred to the company are estimated to be 10.6 OMR per order. Presently the company orders 350 reams of papers per order at a flat rate of 2.1 OMR per ream (one ream contains 500 A4 size papers). It takes almost a day for the local supplier to deliver the order. Considering the overall cost of the inventory and the manpower involved, the annual carrying costs for the company is estimated to be 35% of the cost for each ream of the paper. The company operates on 5 days a week over 46 weeks per year. (i) Is the present purchase policy economical for the company? If not, guide the purchase manager in selecting the best economical policy in terms of expected number of orders annually, ordered quantity per order, reorder point and the expected time…
Q1. General Appliance Corp. produces refrigerators at three plants: Marietta, Minneapolis and Phoenix. They ship them to major retail outlets in Chicago, Los Angeles and New York City. The accounting, production and marketing departments have provided the following information in the given tables; Plant capacities over the next planning period, retail outlet demand and unit cost of shipping between any plant and retail outlet. The company would like to minimize the cost of their transportation network by identifying how many units to ship between each plant and retail outlet. 1. Formulate this linear optimization problem by clearly listing the decision variables, objective function and constraints. 2. Create a spreadsheet model for this problem and solve it using Solver. What is the minimum cost? Plant Supply Marietta 1200 Minneapolis 800 Phoenix 1600 Retail Outlet Demand Chicago 650 Los Angeles 1450 New York City 1500…
N-2
Part B Three-period Four-period Units Units Demanded Period weighted moving weighted moving Demanded Three-period weighted moving average forecast average forecast average forecast Four-period weighted moving average forecast 24 2 25 60 28 50 49 S50 4 32 26.33 46 4.90 39,80 40 41 5 35 29.50 28.6 38 35 38 32.83 31.7 30 32 28 25 26,93 250 es 7 41 36.00 34.9 24 20 8 46 39.00 38 49 43.00 41.8 10 10 53 46.67 45.4 50.50 49.2 1 2 3 4 5 6 7 8 9 10 11 1. Make a comparative analysis out of your answers in the plotted data. (3-5 sentences)
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Q2. Explain strategic implications of BCG matrix model.

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All of the following factors influence media selection EXCEPT: O Rating points O Promotional objectives O Audience selectivity O Cooperative advertising O Target market