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You and your two business partners own and operate All Night, a 24-hour grocery store chain. It is claimed that after the company is launched, many arguments develop as a result of the fact that each partner has his or her own method of conducting business. Please respond to the questions that follow in light of this scenario. 1. Describe the steps you would need to take if you were to start the company today in order to avoid situations like the one described above. 2. who is your target market? Given the case above. Explain. 3. Which industry would it fall under? Is it a profitable industry?

You and your two business partners own and operate All Night, a 24-hour grocery store chain. It is claimed that after the company is launched, many arguments develop as a result of the fact that each partner has his or her own method of conducting business. Please respond to the questions that follow in light of this scenario. 1. Describe the steps you would need to take if you were to start the company today in order to avoid situations like the one described above. 2. who is your target market? Given the case above. Explain. 3. Which industry would it fall under? Is it a profitable industry?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You and your two business partners own and operate All Night, a 24-hour grocery store chain. It is claimed that after the company is launched, many arguments develop as a result of the fact that each partner has his or her own method of conducting business. Please respond to the questions that follow in light of this scenario. 1. Describe the steps you would need to take if you were to start the company today in order to avoid situations like the one described above. 2. who is your target market? Given the case above. Explain. 3. Which industry would it fall under? Is it a profitable industry?
Transcribed Image Text:You and your two business partners own and operate All Night, a 24-hour grocery store chain. It is claimed that after the company is launched, many arguments develop as a result of the fact that each partner has his or her own method of conducting business. Please respond to the questions that follow in light of this scenario. 1. Describe the steps you would need to take if you were to start the company today in order to avoid situations like the one described above. 2. who is your target market? Given the case above. Explain. 3. Which industry would it fall under? Is it a profitable industry?
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