Wren is a company that helps consumers offset their carbon footprint. • You will pretend you are Wren’s marketing team in Egypt • create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them? -who your specific target segment/s (geographic, psychographic, demographic & behavioral) is and why you chose them - 2 campign visuals

Wren is a company that helps consumers offset their carbon footprint. • You will pretend you are Wren’s marketing team in Egypt • create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them? -who your specific target segment/s (geographic, psychographic, demographic & behavioral) is and why you chose them - 2 campign visuals

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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