Wireless Communication’s Impact on Social Behaviour Mobile Phones were once all business. But today they are all in the family. A recent survey of Zambians between the ages of 18 and 64 conducted by knowledge Networks, a market research firm in New York, revealed that most respondents underscore “family” as the top reason to go wireless Young respondents, more so than older ones, cite “reaching friends” as second leading reason to go wireless, with “work related calls” being the overall third most important reason for having a wireless phone. The survey also reported some interesting descriptive information. For example, men tend to make more calls on mobile phones per day (8.3 calls) than women (5.5 calls). Although both put family first, women were more partial to call friends, whereas men were three times as likely to use their phones for work. In addition, 65 percent of Africans Americans had mobile phones, compared to 62 percent of Caucasians, Hispanics remain well behind in the mobile phone usage, with just 54 percent penetration. QUESTION: With clear real life examples linked to your particular organization of interest, discuss the key issues in Marketing Research Process. (NOTE: In your write up, state the name of the organization you are referencing and provide real-life examples. The above is just an example for you of a marketing research report).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Wireless Communication’s Impact on Social Behaviour

Mobile Phones were once all business. But today they are all in the family. A recent survey of Zambians between the ages of 18 and 64 conducted by knowledge Networks, a market research firm in New York, revealed that most respondents underscore “family” as the top reason to go wireless Young respondents, more so than older ones, cite “reaching friends” as second leading reason to go wireless, with “work related calls” being the overall third most important reason for having a wireless phone. The survey also reported some interesting descriptive information. For example, men tend to make more calls on mobile phones per day (8.3 calls) than women (5.5 calls).

Although both put family first, women were more partial to call friends, whereas men were three times as likely to use their phones for work. In addition, 65 percent of Africans Americans had mobile phones, compared to 62 percent of Caucasians, Hispanics remain well behind in the mobile phone usage, with just 54 percent penetration.

QUESTION: With clear real life examples linked to your particular organization of interest, discuss the key issues in Marketing Research Process. (NOTE: In your write up, state the name of the organization you are referencing and provide real-life examples. The above is just an example for you of a marketing research report).

Expert Solution