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Give typed full explanation Match the following

Give typed full explanation Match the following

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Give typed full explanation

Match the following  

Gather specific customer information Store and analyze information Identify current customers Understand how customers interact Utilize analysis to build customer relationships Finding out the home ZIP code of every Orr customer Monitoring how customers buy tickets for Orr Family Adventureland (online, in person, etc.) Offering special food court discounts to Orr's most frequent customers Using data mining to search for meaningful trends of Orr customers' buying habits Tracking how often customers use a coupon at Orr and how often they eat food when visiting the park
Transcribed Image Text:Gather specific customer information Store and analyze information Identify current customers Understand how customers interact Utilize analysis to build customer relationships Finding out the home ZIP code of every Orr customer Monitoring how customers buy tickets for Orr Family Adventureland (online, in person, etc.) Offering special food court discounts to Orr's most frequent customers Using data mining to search for meaningful trends of Orr customers' buying habits Tracking how often customers use a coupon at Orr and how often they eat food when visiting the park
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