Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Telemarketing is a method of direct marketing in which people use the phone to contact new or existing customers. This practice is done to
. inform customers about new products or services
. keep customer information up-to-date
. gather information about customer wants and needs
ask for donations
. generate leads
There are several techniques telemarketers use when speaking with leads or customers. Those techniques include
. being confident
. listening to customers
. being prepared to deal with objections
. repeating a customer's name and words
. having a strong opening and closing
Choose two techniques that you think best contribute to successful telemarketing. Why do you think those techniques are important? Explain your answer in detail.
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