Which one of the following is NOT a factor in the Marketing Audit that should be assessed? Group of answer choices Whether the marketing plan achieved it stated financial and nonfinancial goals. Key factors that impacted the business for good or for bad during the past year. The current value of the brand and customer equity for each brand in the product portfolio. The number of times the radio station played the advertisement. Customer satisfaction scores and the number and type of customer complaints.
Which one of the following is NOT a factor in the Marketing Audit that should be assessed? Group of answer choices Whether the marketing plan achieved it stated financial and nonfinancial goals. Key factors that impacted the business for good or for bad during the past year. The current value of the brand and customer equity for each brand in the product portfolio. The number of times the radio station played the advertisement. Customer satisfaction scores and the number and type of customer complaints.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Ch 16. Which one of the following is NOT a factor in the Marketing Audit that should be assessed?
Group of answer choices
Whether the marketing plan achieved it stated financial and nonfinancial goals.
Key factors that impacted the business for good or for bad during the past year.
The current value of the brand and customer equity for each brand in the product portfolio.
The number of times the radio station played the advertisement.
Customer satisfaction scores and the number and type of customer complaints.
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