Which of the following is the most important factor in successful new-product introduction?   a. The features of the new product should be similar to its substitutes in the market.   b. The new product should be priced lower than the other products in the same category.   c. The new product should deliver a meaningful and perceivable benefit to a sizable number of people.   d. The product should not be developed using crowdsourcing.

Q: Which customers are guided by respect and adopt new ideas early but carefully and are willing to…

A: The customers that are guided by respect and adopt new ideas early but carefully and are willing to…

Q: Which one of the following most closely refers to an organization expanding its product line?

A: Out of the following the one which is most closely referred to an organization expanding its product…

Q: In the - stage of new-product development, products often undergo rigorous tests to make sure that…

A: The process of introducing a new product to the market is known as new product development (NPD).…

Q: which was entitled "Products, Services, and Brands Building Customer Value" answer on the following…

A: The new product development process is described as the process through which a new product is…

Q: A Market Leader tries to maintain its competitive position    a.   Finding new customers and…

A: Competitive position:  The position of the company depends on how the value of the goods and…

Q: The first 5% to 10% of customers who adopt a new product are referred to as the _____.…

A: Individuals can fall into one of the five specific adopter groups, Knowing these groups, we can…

Q: Convincing new customers to try your product for the first time is a lot less expensive than getting…

A: A company can stand in the long run only when it can retain its customers. A company cannot only…

Q: One of the best ways to gain more customers is to tell family and friends about your experience of…

A: Answer-c) word of mouth   Word of mouth marketing tends to get neglected by ecommerce businesses.…

Q: A. Innovation can be represented in new ideas, products and processes. identify whether the…

A: Concept Introduction- Innovation in business refers to the development of new products and services,…

Q: When considering the new-product development process, which of the following statements is true of…

A: Option A

Q: THE FIRST STEP IN CANVAS IS TO FIND OUT WHAT TYPE OF CUSTOMERS YOUR ORGANIZATION IS TARGETING a.True…

A: The first step in the Canvas is to figure out as to what type of customers the organisation is…

Q: It is not visible to the customers; typically only seen and valued internally. A.)Product Innovation…

A: Management processes might not be visible or known by the end customers. Various strategies and…

Q: In which of these situations will a marketing firm lose long-term relationships with its customers?…

A: Answer is option B over promising but under delivering their promises

Q: 11- In the process of selling, which can create a favorable impression about the firm? a. Selling…

A: The 7 step selling process comprises:Prospecting and…

Q: An organization might use a 'stage gate' system for innovation development in order to A. provide…

A: Innovation is the process of developing something new. It is very important for any organization to…

Q: What is a UNE-EN  standard? a. an engish version of the UNE standards b. a global version of…

A: The question is asking about the definition of a UNE-EN standard. UNE-EN standards are a specific…

Q: Which customers tend to be relatively younger, better educated with higher income and are happy to…

A: Adoption process is a mental or a psychological process through which the customers go while making…

Q: Explain the difference between the shaping approach and the renewal approach

A: Please find the answer in the step below.

Q: Consumers are called upon to offer their comments on the precise written description of___. a.…

A: When a company wants to produce a new product, the company follows a specific process. In the new…

Q: 5   Which of the following represents an opportunity for generating a new product?   Select…

A: Each of the listed factors represents an opportunity for generating a new product because they…

Q: Which of the following description abo

A: Branding is the process of creating a strong, positive perception of your company and its products…

Q: An improvement in a products ability to deliver its primary benefit to a customer is O a.…

A: Across industries, the quest to improve products and services, enhance customer experiences, and…

Q: In which of these situations can a firm ensure that they can effectively satisfy customers? a.…

A: Option D ( Providing value to customers through the quality of the products of the company)

Q: What will the customer do to assess evaluation stage in the adoption process?. a. The consumer seeks…

A: During the evaluation stage, people consider whether the item will fulfill certain basic rules for…

Q: An agile marketing campaign does NOT include :- A Responding to change over following a plan. B…

A: An agile marketing campaign does not include. D) Having a coordinated campaign planned a year in…

Q: A small but attractive market segment that is targeted by a company is called

A: Niche is an small but attractive market ,which can generate good profits for the company.

Q: Concept testing helps the company to choose the best among the alternative_____. a. Product concepts…

A: A new product is the outcome of the levels adopted by a company to initiate a new idea into its…

Q: What are the steps of the product development program?

A: The steps of product development program involves the process of branding.

Q: In order to comprehend the problem, it is essential for A. fact finding, collecting information…

A: The term problem solving refers to finding solutions for complex issues. It is the process of…

Q: Which of the following would not be within the scope of marketing activities in a company? O a. All…

A: The scope of marketing is wide and broader as it starts with the identification of the problem and…

Q: When we see that customers are not accepting your product easily and resist innovation, they are in…

A: When we see that customers are not accepting your product easily and resist innovation, they are in…

Q: Concept testing Multiple Choice   takes place during the screening step of the new-product…

A: Before introducing a product , companies study customer acceptance of the product. This is called…

Q: differences

A: The answer to the sbove questions is there are no differences in the characteristics of the…

Q: 38- Which one of the following is not a step in the sales organization development process? a. Non…

A: The correct option is option a. Non-delegation of a set of activities to an individual position.

Q: WHICH OF THE FOLLOWING IS NOT A WAY TO IDENTIFY AN OPPORTUNITY? a.Trying out alternative uses of…

A: Observing trends, solving problems, and finding the gaps in the marketplace helps in identifying an…

Q: Value creation is the central activity of marketing. Which is not a benefitto the firm from engaging…

A: The value received from a product will be different for every individual as they all have…

Q: When a buyer is aware of new product, but does not have information about it. This is known as a.…

A: Introduction: The term Marketing refers to the societal process in which the buyer and the seller…

Q: The government/society awards patents (temporary monopoly) for innovations so to     a. Allow…

A: It is the responsibility of the government to protect the intellectual rights of the people with…

Q: Innovation involves Select one: a. a goal to be achieved O b. producing current products Oc. C.…

A: Innovation plays a key role in entrepreneurship, with the help of innovation the entrepreneurs come…

Q: The ratings of proposals must be consistent with the narratives provided by the Source Selection…

A: The process of selecting a vendor or contractor through a competitive biding process can be complex,…

Q: 21) For some ________, a simple description consisting of a word or picture might be sufficient. A)…

A: A product is an intangible service or tangible item that the market gets because it can satisfy a…

Q: ich of the following refers to the process of the company to convince customer to buy? a. People b.…

A: Convincing Consumer to buy something is very important so it should be done with multiple…

Q: Learning' in the innovation process can be explained as; A. Training and development for innovation…

A: The answer is option D : Learning new process. Innovative strategies are very much required for the…

Q: 8-Which one of the following statements is true for generic products? a)Generic products mean…

A: The generic products are similar for everybody who purchases it and there is no differentiation…

Q: Which of the following is a normative argument for why firms should behave ethically?   a. To meet…

A: Ethical behavior within the realm of business is a topic of paramount importance in today's…

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.