Which of the following is the most important factor in successful new-product introduction?   a. The features of the new product should be similar to its substitutes in the market.   b. The new product should be priced lower than the other products in the same category.   c. The new product should deliver a meaningful and perceivable benefit to a sizable number of people.   d. The product should not be developed using crowdsourcing.

Q: Which customers are guided by respect and adopt new ideas early but carefully and are willing to…

A: The customers that are guided by respect and adopt new ideas early but carefully and are willing to…

Q: Which one of the following most closely refers to an organization expanding its product line?

A: Out of the following the one which is most closely referred to an organization expanding its product…

Q: In the - stage of new-product development, products often undergo rigorous tests to make sure that…

A: The process of introducing a new product to the market is known as new product development (NPD).…

Q: which was entitled "Products, Services, and Brands Building Customer Value" answer on the following…

A: The new product development process is described as the process through which a new product is…

Q: A Market Leader tries to maintain its competitive position    a.   Finding new customers and…

A: Competitive position:  The position of the company depends on how the value of the goods and…

Q: Formulate a creative business idea into an opportunity . • Think creatively about a product that had…

A: The business plan is based on an electronic tablet named ' Examexcel '. This tablet will include all…

Q: The first 5% to 10% of customers who adopt a new product are referred to as the _____.…

A: Individuals can fall into one of the five specific adopter groups, Knowing these groups, we can…

Q: Convincing new customers to try your product for the first time is a lot less expensive than getting…

A: A company can stand in the long run only when it can retain its customers. A company cannot only…

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A: Branding - In marketing, Branding is a strategy that promotes the image of a product or company.…

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A: Answer-c) word of mouth   Word of mouth marketing tends to get neglected by ecommerce businesses.…

Q: A. Innovation can be represented in new ideas, products and processes. identify whether the…

A: Concept Introduction- Innovation in business refers to the development of new products and services,…

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A: Product life cycle or PLC - It is the process through which a product goes on from its introduction…

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A: The question is asking about the definition of a UNE-EN standard. UNE-EN standards are a specific…

Q: Which customers tend to be relatively younger, better educated with higher income and are happy to…

A: Adoption process is a mental or a psychological process through which the customers go while making…

Q: Explain the difference between the shaping approach and the renewal approach

A: Please find the answer in the step below.

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A: Each of the listed factors represents an opportunity for generating a new product because they…

Q: Which of the following description abo

A: Branding is the process of creating a strong, positive perception of your company and its products…

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A: Across industries, the quest to improve products and services, enhance customer experiences, and…

Q: In which of these situations can a firm ensure that they can effectively satisfy customers? a.…

A: Option D ( Providing value to customers through the quality of the products of the company)

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A: During the evaluation stage, people consider whether the item will fulfill certain basic rules for…

Q: A small but attractive market segment that is targeted by a company is called

A: Niche is an small but attractive market ,which can generate good profits for the company.

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A: PROBLEM WITH THE MARKET 1. Absence of straightforwardness - If there is a lack of…

Q: Concept testing helps the company to choose the best among the alternative_____. a. Product concepts…

A: A new product is the outcome of the levels adopted by a company to initiate a new idea into its…

Q: What are the steps of the product development program?

A: The steps of product development program involves the process of branding.

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A: The term problem solving refers to finding solutions for complex issues. It is the process of…

Q: This is the last step before launching a product or service. What new product development process is…

A: New product development is the process of converting a product or service from concept to market.…

Q: Which of the following Statement is /are correct with regard to Test marketing? Statement-I model…

A: Marketing can be explained as various activities that the company or organization undertakes to…

Q: When we see that customers are not accepting your product easily and resist innovation, they are in…

A: When we see that customers are not accepting your product easily and resist innovation, they are in…

Q: Concept testing Multiple Choice   takes place during the screening step of the new-product…

A: Before introducing a product , companies study customer acceptance of the product. This is called…

Q: When a buyer is aware of new product, but does not have information about it. This is known as a.…

A: Introduction: The term Marketing refers to the societal process in which the buyer and the seller…

Q: The government/society awards patents (temporary monopoly) for innovations so to     a. Allow…

A: It is the responsibility of the government to protect the intellectual rights of the people with…

Q: Innovation involves Select one: a. a goal to be achieved O b. producing current products Oc. C.…

A: Innovation plays a key role in entrepreneurship, with the help of innovation the entrepreneurs come…

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A: The process of selecting a vendor or contractor through a competitive biding process can be complex,…

Q: 21) For some ________, a simple description consisting of a word or picture might be sufficient. A)…

A: A product is an intangible service or tangible item that the market gets because it can satisfy a…

Q: Which of the following Statement is /are correct with regard to Test marketing? Statement-I model…

A: The various objectives with which Test marketing is done by companies are: Test marketing helps the…

Q: A press release is: O a. the process of paying a fee to the government to obtain a license to…

A: A press release is best described as:Option (b): A news story written by an organization to promote…

Q: Which of the following would be a disadvantage of extending a brand into too many product…

A: Branding is an integral part of marketing. It helps in creating a positive attitude in the minds of…

Q: Learning' in the innovation process can be explained as; A. Training and development for innovation…

A: The answer is option D : Learning new process. Innovative strategies are very much required for the…

Q: Which of the following is a normative argument for why firms should behave ethically?   a. To meet…

A: Ethical behavior within the realm of business is a topic of paramount importance in today's…

Q: A test to determine if the benefits of regulation are worth its costs is called a ________.…

A: The test to determine if the benefits of regulation are worth its costs is called a Cost-Benefit…

Q: Which among is the adopter’s category where customers adopt new ideas before the average person…

A: the adopter’s category where customers adopt new ideas before the average person accept the new…

Q: . A product line is a group of product or service items that are closely related because they…

A: Production management is the aspect that deals with all the activities and functions of the…

Q: What is the purpose of creating prototypes? a. To earn more money b. They just made it for fun c. To…

A: D is correct answer . The purpose of creating a prototype to give the visual image for the product .

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.