Which of the following is the most important factor in successful new-product introduction?   a. The features of the new product should be similar to its substitutes in the market.   b. The new product should be priced lower than the other products in the same category.   c. The new product should deliver a meaningful and perceivable benefit to a sizable number of people.   d. The product should not be developed using crowdsourcing.

Q: Which one of the following most closely refers to an organization expanding its product line?

A: Out of the following the one which is most closely referred to an organization expanding its product…

Q: In the - stage of new-product development, products often undergo rigorous tests to make sure that…

A: The process of introducing a new product to the market is known as new product development (NPD).…

Q: The first 5% to 10% of customers who adopt a new product are referred to as the _____.…

A: Individuals can fall into one of the five specific adopter groups, Knowing these groups, we can…

Q: Why is it important to begin establishing your personal brand while you are still in college? A. A…

A: Branding - In marketing, Branding is a strategy that promotes the image of a product or company.…

Q: [Eraser] Pencil erasers that look like food products, such as an ice cream cone or hamburger, rose…

A: Product life cycle or PLC - It is the process through which a product goes on from its introduction…

Q: What is a UNE-EN  standard? a. an engish version of the UNE standards b. a global version of…

A: The question is asking about the definition of a UNE-EN standard. UNE-EN standards are a specific…

Q: 5   Which of the following represents an opportunity for generating a new product?   Select…

A: Each of the listed factors represents an opportunity for generating a new product because they…

Q: Which of the following description abo

A: Branding is the process of creating a strong, positive perception of your company and its products…

Q: An improvement in a products ability to deliver its primary benefit to a customer is O a.…

A: Across industries, the quest to improve products and services, enhance customer experiences, and…

Q: This is the last step before launching a product or service. What new product development process is…

A: New product development is the process of converting a product or service from concept to market.…

Q: Concept testing Multiple Choice   takes place during the screening step of the new-product…

A: Before introducing a product , companies study customer acceptance of the product. This is called…

Q: The government/society awards patents (temporary monopoly) for innovations so to     a. Allow…

A: It is the responsibility of the government to protect the intellectual rights of the people with…

Q: Innovation involves Select one: a. a goal to be achieved O b. producing current products Oc. C.…

A: Innovation plays a key role in entrepreneurship, with the help of innovation the entrepreneurs come…

Q: The ratings of proposals must be consistent with the narratives provided by the Source Selection…

A: The process of selecting a vendor or contractor through a competitive biding process can be complex,…

Q: 21) For some ________, a simple description consisting of a word or picture might be sufficient. A)…

A: A product is an intangible service or tangible item that the market gets because it can satisfy a…

Q: A press release is: O a. the process of paying a fee to the government to obtain a license to…

A: A press release is best described as:Option (b): A news story written by an organization to promote…

Q: Which of the following is a normative argument for why firms should behave ethically?   a. To meet…

A: Ethical behavior within the realm of business is a topic of paramount importance in today's…

Q: A test to determine if the benefits of regulation are worth its costs is called a ________.…

A: The test to determine if the benefits of regulation are worth its costs is called a Cost-Benefit…

Q: . A product line is a group of product or service items that are closely related because they…

A: Production management is the aspect that deals with all the activities and functions of the…

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.