Which of the following is an example of modeling? Check all that apply. A marketing manager has a bad attitude about newspaper advertising because his coworkers at the advertising agency never put advertisements in newspapers. A salesperson tries to sell damaged goods, despite thinking that it is unethical. A marine biologist learns to be wary of living sea urchins when she sees one of her colleagues being stung by one of them. A runway model learns to walk gracefully down the runway after tripping a few times. Which of the following is an example of how attitude relevance is linked to behavior? A disc jockey working at a local radio station is likely to protest a new 4-day workweek, despite the fact that he will continue working 10 hours a day, 5 days a week because of the schedule of his radio program. An author of page-turning romance novels for gay men is unlikely to include straight love scenes in his books because his primary audience will not be interested. A geneticist working for a pharmaceutical company is more likely to protest new regulations regarding stem cell research than a janitor working for the same company. A voter who cares deeply about pollution and saving the earth is unlikely to vote for climate control measures because they are unlikely to appear on the ballot..
Which of the following is an example of modeling? Check all that apply. A marketing manager has a bad attitude about newspaper advertising because his coworkers at the advertising agency never put advertisements in newspapers. A salesperson tries to sell damaged goods, despite thinking that it is unethical. A marine biologist learns to be wary of living sea urchins when she sees one of her colleagues being stung by one of them. A runway model learns to walk gracefully down the runway after tripping a few times. Which of the following is an example of how attitude relevance is linked to behavior? A disc jockey working at a local radio station is likely to protest a new 4-day workweek, despite the fact that he will continue working 10 hours a day, 5 days a week because of the schedule of his radio program. An author of page-turning romance novels for gay men is unlikely to include straight love scenes in his books because his primary audience will not be interested. A geneticist working for a pharmaceutical company is more likely to protest new regulations regarding stem cell research than a janitor working for the same company. A voter who cares deeply about pollution and saving the earth is unlikely to vote for climate control measures because they are unlikely to appear on the ballot..
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Which of the following is an example of modeling? Check all that apply.
A marketing manager has a bad attitude about newspaper advertising because his coworkers at the advertising agency never put
advertisements in newspapers.
A salesperson tries to sell damaged goods, despite thinking that it is unethical.
A marine biologist learns to be wary of living sea urchins when she sees one of her colleagues being stung by one of them.
A runway model learns to walk gracefully down the runway after tripping a few times.
Which of the following is an example of how attitude relevance is linked to behavior?
A disc jockey working at a local radio station is likely to protest a new 4-day workweek, despite the fact that he will continue working 10
hours a day, 5 days a week because of the schedule of his radio program.
O An author of page-turning romance novels for gay men is unlikely to include straight love scenes in his books because his primary
audience will not be interested.
O A geneticist working for a pharmaceutical company is more likely to protest new regulations regarding stem cell research than a Janitor
working for the same company.
A voter who cares deeply about pollution and saving the earth is unlikely to vote for climate control measures because they are unlikely
to appear on the ballot..
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