Which of the following designs does not describe a mixed-methods design? Is it: A. A researcher may collect data using quantitative data instrument. The researcher may then follow up by interviewing a subject of the participants to learn more detailed information about some of the survey responses providing a more thorough understanding of the results. B. A researcher may conduct interviews to explore how individuals describe or feel about a particular topic and then use that information to implement a more useful quantitative survey. C. The researcher uses focus groups to collect information regarding a topic and then takes notes to decide what to do next.
Which of the following designs does not describe a mixed-methods design? Is it: A. A researcher may collect data using quantitative data instrument. The researcher may then follow up by interviewing a subject of the participants to learn more detailed information about some of the survey responses providing a more thorough understanding of the results. B. A researcher may conduct interviews to explore how individuals describe or feel about a particular topic and then use that information to implement a more useful quantitative survey. C. The researcher uses focus groups to collect information regarding a topic and then takes notes to decide what to do next.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following designs does not describe a mixed-methods design?
Is it:
A. A researcher may collect data using quantitative data instrument. The researcher may then follow up by interviewing a subject of the participants to learn more detailed information about some of the survey responses providing a more thorough understanding of the results.
B. A researcher may conduct interviews to explore how individuals describe or feel about a particular topic and then use that information to implement a more useful quantitative survey.
C. The researcher uses focus groups to collect information regarding a topic and then takes notes to decide what to do next.
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