Where does the Gen Z demographic tend to make purchases, physical stores, online, or both? 2. Do they perform any pre-purchase research? If yes, how do they conduct their research. 3. Is the Gen Z consumer interested in a personalized brand experience or just looking for the lowest price? 4. Does the Gen Z consumer appreciate purchasing choices? 5. Does the Gen Z consumer have high expectations when making a purchase? Does the completion of the sale depend on the expectations being met?

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Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.