Does a firm have the right to “create” wants andtry to persuade consumers to buy goods and ser-vices they didn’t know about earlier? What are ex-amples of “good” and “bad” want creation? Whoshould decide what is good and what is bad?
Does a firm have the right to “create” wants andtry to persuade consumers to buy goods and ser-vices they didn’t know about earlier? What are ex-amples of “good” and “bad” want creation? Whoshould decide what is good and what is bad?
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1SC
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Does a firm have the right to “create” wants and
try to persuade consumers to buy goods and ser-
vices they didn’t know about earlier? What are ex-
amples of “good” and “bad” want creation? Who
should decide what is good and what is bad?
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