When is it most ideal to send a press release   OaOnly when there is "big news" happening Ob. Only around the holidays   Oc. When the news seems to be slow   Od Tuesday through Thursday for anything newsworthy

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When is it most ideal to send a press release

 

OaOnly when there is "big news" happening Ob. Only around the holidays

 

Oc. When the news seems to be slow

 

Od Tuesday through Thursday for anything newsworthy

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