What type of involvement a customer may have with the type of product mentioned in above case, also discuss from the marketers perceptive the issues that may arise in the pre-purchase stage of consumption process.
Morrison Garages a car manufacturer with British heritage and a new Chinese ownership, has hired you as there Marketing Manager. MG founded in 1924, has a history of making some of the most iconic cars which were famous for being sporty and exciting.
Since 2015 MG has been focusing ruinously on research and development to create vehicles that can put up a challenge in this fast paced every growing industry. For the first time in MG history, 3 new body styles have been introduced in the hatchback, sedan and compact SUV categories.
They are currently planning to launch their new sedan MG5 and a hatchback MG3 in the local Market, MG5 would be available in three different trim levels ranging from Rs. 2.5 million to Rs. 3.5 million. MG promises that the car is adventurous, lively and capable. MG5 is amongst the new and exciting sedans currently available in the market.
Whereas, MG3 only has two trim levels starting at Rs. 1.7 million and Rs. 2.2 million. This hatchback is an effective option for day to day city driving, as it offers low mileage and extreme comfort. The brand has also envisioned local manufacturing for the hatchback.
Q1) What type of involvement a customer may have with the type of product mentioned in above case, also discuss from the marketers perceptive the issues that may arise in the pre-purchase stage of consumption process.
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