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- In your own understanding, Explain briefly the role of the Product life cycle model in Marketing Management? Please share own your thoughts and use your own words. Thank youExplain FOUR (4) strategies of marketing mix with example relating to different products.Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product.• Understanding customer needs and wants;• Market offerings: bundle of benefits;• Being aware of market myopia;• Marketing, customer value and satisfaction; and• Exchanges, transactions and relationships and how it leads to market,
- 1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.Explain with an example of a product or service how to use the 4 P's of marketing.Technological substitution that creates valuefor customers often causes the decline stagein the product life cycle. Will e-mail replace faxmachines?
- What is the USP, brand equity and customer based brand equity of the online soft drink brand?Why is the world's number one selling brand of chain saw not sold at Lowe's or The Home Depot?Discuss some examples of brands of foods , jeans , athletic shoes products that are positioned to deliver different value to consumers ?
- Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.Choose a company. Step 1 Why have you chosen this particular company/brand? How is this company/brand unique in the marketplace? Step 2 Who is the company/brand targeting? In what countries is the company present? How has it segmented its market? Step 3 In what ways is the company/brand addressing the needs and wants of its target consumers in different markets?Q1: Analyze the concept of Marketing and its importance in today's society?