Dominant design theory, according to Suarez and Utterback, addresses certain reasons why some organisations do not survive in innovative environments. Dominant designs act as industry standards, and can develop when certain conditions exists. Briefly explain these four conditions that must exist in order for a dominant design to act as an industry standard.

Dominant design theory, according to Suarez and Utterback, addresses certain reasons why some organisations do not survive in innovative environments. Dominant designs act as industry standards, and can develop when certain conditions exists. Briefly explain these four conditions that must exist in order for a dominant design to act as an industry standard.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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