Dominant design theory, according to Suarez and Utterback, addresses certain reasons why some organisations do not survive in innovative environments. Dominant designs act as industry standards, and can develop when certain conditions exists. Briefly explain these four conditions that must exist in order for a dominant design to act as an industry standard.
Dominant design theory, according to Suarez and Utterback, addresses certain reasons why some organisations do not survive in innovative environments. Dominant designs act as industry standards, and can develop when certain conditions exists. Briefly explain these four conditions that must exist in order for a dominant design to act as an industry standard.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Dominant design theory, according to Suarez and Utterback, addresses certain
reasons why some organisations do not survive in innovative environments.
Dominant designs act as industry standards, and can develop when certain
conditions exists.
Briefly explain these four conditions that must exist in order for a dominant
design to act as an industry standard.
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