Summary and OutlookAudi uses a sophisticated production strategy in which different configuration strategies are used for different modelsand components. The increasing shift of market growth away from Western Europe to Asia and the Americas requiresa shift in production locations. The new production locations do not replace the existing ones but complement them inmeeting the new demand in other parts of the world.Similarly, Audi does not apply the same operation mode in every production country. In some cases, Audi establisheswholly-owned subsidiaries; in others, it partners with other divisions of the Volkswagen Group; and in other countries,alliances with local companies, on different levels and with different strategic relevance, are considered the optimalchoice.With different partners and different production countries, it is a challenge to guarantee a uniformly high quality. Audifollows a standard production system everywhere, which is intended to ensure that "made by Audi" entails the samequality no matter where the product comes from. Based on the international strategies discussed in the course which strategy could Audi use to attract customers in theUSA ?

Please find the answer below. CUSTOMERS: An individual or business that purchases goods or…

Answered: Based on the international strategies…

Based on the international strategies discussed in the course which strategy could Audi use to attract customers in the USA ?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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