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Based on the international strategies discussed in the course which strategy could Audi use to attract customers in the USA ?

Based on the international strategies discussed in the course which strategy could Audi use to attract customers in the USA ?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Summary and Outlook Audi uses a sophisticated production strategy in which different configuration strategies are used for different models and components. The increasing shift of market growth away from Western Europe to Asia and the Americas requires a shift in production locations. The new production locations do not replace the existing ones but complement them in meeting the new demand in other parts of the world. Similarly, Audi does not apply the same operation mode in every production country. In some cases, Audi establishes wholly-owned subsidiaries; in others, it partners with other divisions of the Volkswagen Group; and in other countries, alliances with local companies, on different levels and with different strategic relevance, are considered the optimal choice. With different partners and different production countries, it is a challenge to guarantee a uniformly high quality. Audi follows a standard production system everywhere, which is intended to ensure that "made by Audi" entails the same quality no matter where the product comes from.
Transcribed Image Text:Summary and Outlook Audi uses a sophisticated production strategy in which different configuration strategies are used for different models and components. The increasing shift of market growth away from Western Europe to Asia and the Americas requires a shift in production locations. The new production locations do not replace the existing ones but complement them in meeting the new demand in other parts of the world. Similarly, Audi does not apply the same operation mode in every production country. In some cases, Audi establishes wholly-owned subsidiaries; in others, it partners with other divisions of the Volkswagen Group; and in other countries, alliances with local companies, on different levels and with different strategic relevance, are considered the optimal choice. With different partners and different production countries, it is a challenge to guarantee a uniformly high quality. Audi follows a standard production system everywhere, which is intended to ensure that "made by Audi" entails the same quality no matter where the product comes from.
Based on the international strategies discussed in the course which strategy could Audi use to attract customers in the USA ?
Transcribed Image Text:Based on the international strategies discussed in the course which strategy could Audi use to attract customers in the USA ?
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In the case it was mentioned that With different partners and different production countries, it is a challenge to guarantee a uniformly high quality. Audi follows a standard production system everywhere, which is intended to ensure that "made by Audi" entails the same quality no matter where the product comes from.' As a group, what tools would you suggest Audi utilize to ensure that high quality is maintained and risk is reduced as discussed in the course?
Transcribed Image Text:In the case it was mentioned that With different partners and different production countries, it is a challenge to guarantee a uniformly high quality. Audi follows a standard production system everywhere, which is intended to ensure that "made by Audi" entails the same quality no matter where the product comes from.' As a group, what tools would you suggest Audi utilize to ensure that high quality is maintained and risk is reduced as discussed in the course?
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What tools would you suggest Audi utiize to esure that high quality is maintained and risk is reduced.

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