ANSWER THE FOLLOWING QUESTIONS BELOW: STRICTLY NO PLAGIARISM 1. What were the key steps in maintaining Nivea’s leading position in the global facial care market? 2. Explain the connection between cultural norms and product choice. What is Nivea’s strategy in respecting cultural diversity while pursuing a global brand strategy? 3. Discuss Nivea’s future. What should Beiersdorf do next with its product line? Where is the future growth for the brand?

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