1) How does Apple’s “Designed in California” productlabel influence your perceptions of product quality? (2)Do you think it helps counter negative public opinionabout U.S. companies that manufacture products inother countries as a way to reduce labor costs? Whyor why not?

1) How does Apple’s “Designed in California” productlabel influence your perceptions of product quality? (2)Do you think it helps counter negative public opinionabout U.S. companies that manufacture products inother countries as a way to reduce labor costs? Whyor why not?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 3SC

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