Describe three key approaches to entering international markets.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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QUESTION 4
Describe three key approaches to entering international markets.
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Transcribed Image Text:QUESTION 4 Describe three key approaches to entering international markets. For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Arial 10pt ABC x² X, T -
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