Examine the proposition that marketing internationally in emerging markets is so different from any other international marketing situation that it is insufficient for Western firms to develop the traditional practice of having countryfocused strategies, such as a “China strategy” and an “India strategy,” and to begin to consider the firm’s “emerging market strategy.”
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Examine the proposition that marketing internationally in emerging markets is so different from any other international marketing situation that it is insufficient for Western firms to develop the traditional practice of having countryfocused strategies, such as a “China strategy” and an “India strategy,” and to begin to consider the firm’s “emerging market strategy.”
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- 2. In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?Identify examples of companies using each of the three international strategies. Which company do you think is best positioned to compete in international markets? Identify the challenges Fitbit need to overcome affecting their implementation of international strategyAs a novice in global marketing, which global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry?
- 12. In bullet points, outline at least 4 (four) differences between domestic marketing and international marketing activities?Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.International Marketing is best defined by the following statement (choose the most accurate answer) Question 20 options: a) The act of marketing across borders. b) Marketing between countries and within each country. c) Identifying, understanding and satisfying global customer needs better than the competition. d) Coordinating marketing activities e) It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors. f) All of the above
- please use Nestle as the caribbean company and Canada as the international market You are hired as a consultant by Tokyo Inc. to prepare a report based on the undermentioned criteria.You will choose a known Caribbean Company in the agro-processing sector and its product (s) withinformation available on the internet, that does not currently operate outside the Caribbean CARICOMregion. You will conduct a comprehensive study of the international business environment, that is, thegeography, culture, government, history, economics, and politics of a new country, outside of the region,from which you believe the company and its product (s) could operate profitably. Propose a strategy forinternationalization. Looking particularly at entry strategies that could be utilized as discussed in the course.You will need to keep in mind the domestic realities of the company and its product (s) by conducting asituation analysis to start. You are also required to suggest an international strategy after…You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?You are Marketing Manager at Jindal Stainless Steel. Explain the criteria to be assessed when selecting a potential target market for export? Explain Briefly
- Provide and discuss one International marketing strategy that you could suggest to a organization. For example is to a University. And how do you successfully implement the said strategy? Incorporate your insights and perspective into the discussions.Explain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.the various international market entry strategies and various export entry modes. a)Identify and discuss the market entry strategies. b)Discuss the various forms of export entry modes.